360° launch
Marketing & Communications
“Actionable ideas for my brief, right now. My time is my scarcest resource, and generic output is useless to me.”
Concept brief → Marketing-mix strategy brief
Who it's for
Seven professions, seven precise use cases, seven dedicated deliverable formats.
Marketing, R&D, HR, executive management, CSR, finance, customer experience: for each profession, a typical case, and the deliverables generated directly by the app. See how these deliverables are generated
Pick a profession to bring it to the front.
Product design
R&D & Innovation
“A structured workshop beats an improvised brainstorm. But an outside facilitator and two days away from production is impossible to justify.”
Research-direction brief → solution principle → solution
Disruption & business models
Executive Management & Strategy
“82% of executives consider creativity decisive for performance. On the ground, it's the first thing sacrificed when time runs short.”
source: Adobe, State of Create
Enriched-concepts brief → Outlook and stakes brief
Cohesion & organization
Human Resources & Management
“I want my teams to run their own creative sessions, without needing the legitimacy of an outside facilitator.”
Mission and objectives brief
Eco-design & transition
CSR
“I want to step back and think differently. But creativity always loses to urgency: 75% of people say they are pushed to be productive rather than creative.”
source: Adobe, State of Create
Developed-idea brief → Action plan
Cost optimization
Finance and Operations
“In our line of work we're not known for being very creative, and yet I'm convinced there's plenty of room to innovate!”
Idea brief → Action plan
User journey
Customer Experience (UX) & Service Design
“I want good ideas, alone or as a team, without waiting for a workshop scheduled weeks ahead. Real needs come up in the moment.”
End-customer appeal brief → Experience scenario brief